Eric Anschutz

Eric Anschutz

Schwinn: An American Giant and Its Hand-Built Lightweights

Circular Schwinn badge with a red field, a white cross lettered SCHWINN twice, and a tan outer ring reading QUALITY and CHICAGO, centered on a plain light ground

For most of the twentieth century Schwinn was simply the American bicycle, which is exactly why enthusiasts of classic lightweights tend to look past it. Behind the balloon-tire cruisers and the electro-forged Varsity sat a Chicago hand-build shop turning out Paramount racing frames, and a second line of fillet-brazed lightweights so badly marketed that almost nobody recognized what they were. This is the story of a company that built superb bicycles and could never quite bring itself to sell them.

Raleigh for the Masses: Evolution of a Bicycle Giant

Color lithograph poster of two riders on black Raleigh roadsters against yellow and orange fields, with the heron-head badge and the words Raleigh The All-Steel Bicycle

Raleigh went from a twelve-person workshop on a Nottingham back street to the largest bicycle manufacturer in the world, and from there to a brand owned by a Dutch group under lender control. This is the full arc: Sturmey-Archer and the three-speed empire, the export trade, the Moulton fight, the Chopper, the four-man Ilkeston workshop whose frames won the 1980 Tour de France, and the long unwinding that ended manufacturing in Nottingham.

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