Tag 1980s

Fuji: A Timeline of a Japanese Bicycle Pioneer

Catalog cover illustrated with a stylized Mount Fuji in deep blue and white beneath the red Fuji wordmark and the line Edition No. 20

Founded in 1899 as a Tokyo import house trading under a name that meant Japan-America, Fuji is one of the oldest bicycle names still in use anywhere. This timeline follows it from Meiji-era importing through domestic manufacture, a wartime renaming, three Olympic Games, the S10-S that changed the American market, Valite tubing and an early titanium frame, to two bankruptcies and the brand's latest change of hands.

Fuji: The Japanese Lightweight That Changed America’s Mind

Front three-quarter view of a 1979 Fuji Professional road bicycle in silver, showing the Professional script on the top tube, chrome fork crown and Ukai rim

Founded in 1899 as a Tokyo trading house importing American goods, Fuji was Japan's most popular bicycle by the late 1920s and, with the S10-S of 1971, ended the assumption that a serious lightweight had to be European. This is the longer story: the wartime renaming, three Olympic teams designed by a former Asian Games winner, Valite tubing, an early production titanium frame, serial numbers that actually date a frame, two bankruptcies and a brand changing hands again in 2026.

Cycles Mercier History: The Ultimate Guide from Méca Dural to Poulidor

Mercier Velo and Velomoteur Ad from 1954

All About the Francs, and Palmarès Very few marques from classic cycling’s golden years are as simultaneously transparent and opaque as Cycles Mercier. Wonderful examples of the company’s craftmanship abound in their namesake bicycles, spanning the pre-War 1920s through the…

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