1947 — Jour De Fête (Jacques Tati) Featuring 1911 Cycles Peugeot Bicycle

Peugeot Poster and Advertisement Gallery

The Peugeot name in early orange block capitals

Peugeot made bicycles for longer than almost any other firm and advertised them in nearly every medium available. This gallery gathers the posters, brochures, catalog pages and magazine advertisements held at Ebykr, from a notice of about 1820 for the saw blades, springs and tools the family made before bicycles to a bicycle advertisement of 1981, together with a few photographs that show the product in use.

The lion is the thread. It rears beside a bicycle in 1899, turns red and stylized in about 1929 and sits inside a shield on the postwar trade notices. The imagery changes with each decade, from engraved testimonials to Art Deco posters to a film poster for Jacques Tati, yet a 1953 notice still calls the firm the oldest and largest French maker of cycles and motorcycles.

From tools to the safety bicycle. The earliest sheet here shows the tools that came before the bicycles. Around it are the Les Fils de Peugeot Frères notices of 1890 and 1892, the Beaulieu workshop of 1898 and the first lion poster. The soldiers and cuirassiers show how closely the firm tied its name to the French army.

Color advertisement headed PEUGEOT & Co, showing a ring of saw blades, springs and small tools arranged around a central tray, with trademark panels beneath the title
Black and white advertisement headed Peugeot, La bicyclette qui dure, showing a man in a dark suit and bowler hat beside a bicycle above a handwritten letter and the words Roulent encore
Color poster of a lion rearing beside a bicycle under the large red letters PEUGEOT, with a city building at its foot and the word Valentigney below
Poster with VÉLOCIPÈDES PEUGEOT in large decorative letters above a cyclist in a striped jersey racing a second rider, with a Paris address at the foot
Poster headed PEUGEOT, Succès sans précédent, Paris-Nantes, showing a crowd of men in hats and caps gathered around cyclists
Poster of a helmeted cuirassier on a brown horse beside a soldier holding a bicycle, above the words CYCLES PEUGEOT
Darker printing of the cuirassier poster, with the horseman and the soldier with a bicycle above the words CYCLES PEUGEOT, BEAULIEU (Doubs)
Black and white photograph of a soldier in field uniform standing in a wood beside a bicycle with a rolled blanket across the handlebars
Advertisement headed Manufacture française de vélocipèdes, Les Fils de Peugeot Frères, with four small drawings of bicycles and tricycles inside a decorative border
Advertisement headed PEUGEOT above a drawing of a bicycle, with the name Les Fils de Peugeot Frères and Paris and Bordeaux addresses inside a patterned border
Gray photograph of a long workshop hall with rows of bicycle frames and wheels and workers standing among the benches, captioned Beaulieu 1898
Landscape poster headed DEUX GRANDS VAINQUEURS, showing a racing cyclist in a green jersey beside a gold bicycle and a figure in a long coat, with a scroll of 1908 victories
Engraving of a soldier carrying a folded bicycle on his back, an unfolded frame in the middle and a second soldier aiming a rifle over a bicycle, captioned Bicyclette pliante du capitaine Gérard

Lions and brochures. A pair of brochure pages from about 1920 describe the Tour de France and Grand Luxe models in plain specification text. By 1929 the printing has become pure image, and the group closes with the 1947 film poster for Jour de Fête and a 1953 trade notice claiming an annual output of 220,000 machines.

Brochure page showing a racing bicycle in outline above a column of specification text for the Tour de France model, with a price near the foot
Matching brochure page showing the Grand Luxe touring bicycle above its specification text and two prices
Poster of a red stylized lion rearing behind a yellow bicycle against a green globe, with the word Peugeot in yellow script below
Poster of a cyclist in dark blue silhouette against a pale lion's head, above the words CYCLES Peugeot in black and red
Poster of a lion in outline riding a bicycle beneath an orange tag reading La bicyclette inoxydable, above the word Peugeot in green
Catalog cover showing a man and a woman in white cycling side by side against a pale blue sky, above the words Cycles Peugeot, La grande marque nationale
Catalog page headed Polymultipliée showing two bicycles above columns of model numbers and prices, with an orange lion shield in the corner
Sepia Art Deco poster of a cyclist's leg and shoe on a pedal over a spinning wheel, with the words une Peugeot roule bien in red
Advertisement headed Symbole de la Qualité Française showing a blonde woman in a pale dress standing beside a bicycle above the word Peugeot
Black and white trade notice headed Peugeot, La plus ancienne et la plus importante fabrique française de cycles et motocycles, listing an annual production of 220,000 machines and seven specialized works
Yellow banner with a blue arrow pointing left, reading Grand Prix André Raynaud above the word Peugeot and a place and date in 1937
Blue advertisement headed Léger! Inoxydable! showing a yellow bicycle between the shield badges PH 50 and PH 55 above the word Peugeot, ringed by small component labels
Poster for the film Jour de Fête showing a man in a cap beside a bicycle, with the Peugeot 1911 badge, the words Jacques Tati et son vélo and the title in yellow

The 1952 catalog and the trade press. The cover, the back cover and six interior pages of the 1952 dealer catalog sit beside a 1964 notice for the Peugeot-Terrot contest and advertisements from L’Officiel du cycle, where Peugeot appeared with its sister marques Griffon and Aiglon. The whole catalog is in the Catalog Archive.

Catalog cover painting of a young man and two young women on touring bicycles in an alpine meadow beneath the oval label Cycles Peugeot 1952
Catalog page of two dark utility bicycles, a man's PU 40 above a woman's PU 45, separated by a red band reading Utilitaires
Catalog page of two color plates, a man's bicycle with red-rimmed wheels above a woman's maroon bicycle on a cream ground
Catalog page of two color plates, a dark green man's bicycle above a red racing bicycle with drop handlebars
Catalog page headed Sport et Course, with specification text beside four factory photographs and a black and white photograph of a racing bicycle
Catalog page headed Tourisme Léger, with factory-floor photographs of machines and workers beside the specification of the PC 40 and PC 45
Back cover of the 1952 catalog, a painted bird's-eye view of a large factory with red-roofed sheds beside a river, above the Société des Cycles Peugeot address
Advertisement headed Les Grandes Marques de l'Industrie du Cycle, with the Peugeot, Griffon and Aiglon nameplates stacked on a green star
Green and gray advertisement with two photographs of bicycles beneath a heading about new bicycle series at the Salon and the words inoxydabilité totale
Advertisement with a red vertical band reading PROGRAMME 1955 beside five small photographs of mopeds, a scooter and a motorcycle above the Cycles Peugeot oval
Green-bordered advertisement headed Peugeot aide ses agents, with six small sketches of birds and animals around columns of text
Text advertisement under a lion in a shield above the words Cycles Peugeot, listing spare parts, cylinder reboring and accessories for a dealer in Courbevoie
Green and white advertisement headed Grand Concours Peugeot Terrot, showing a woman in a skirt riding a moped above the line Qualité = Peugeot

Checkerboards and the PX-10. The racing jersey, a 1974 to 1975 British brochure, a PX-10 photographed on white, a PX 60 illustration and the 1981 advertisement show Peugeot selling its racing pedigree to touring and city riders.

White wool racing jersey with a black collar and cuffs, the words PEUGEOT and MICHELIN across the chest and a black and white checkerboard band at the hem
Brochure page with an orange touring bicycle photographed on white above the words PEUGEOT CYCLES and a dealer address block
Illustration of a young cyclist in a white shirt standing over a bicycle before a village and hills in yellow, blue and green, with the label PEUGEOT PX 60
Advertisement showing a rider's legs and a pale green bicycle against a field of lavender and mountains above the headline PEUGEOT. UNE BONNE ODEUR DE VÉLO.
Side view of a white road bicycle with drop handlebars and gold-edged tires photographed on a white background
Posters, brochures, catalog pages and magazine advertisements spanning more than 160 years of Peugeot, from a notice of about 1820 for the family's tools and saw blades to a bicycle advertisement of 1981, with the lion recurring throughout.

Read the full history in Two Wheels and a Lion: The Complete History of Cycles Peugeot, which follows the firm from the Montbéliard foundry to its Tour de France titles and the PX-10.

Peugeot

Full coverage of Peugeot

Ebykr documents this marque across the archive. Here is the rest of it.

Articles4 articlesTimelineThe dated spineImages69 imagesArchive documents19 catalogs, advertisements and postersSerial numbers1 logged serial

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