Union September 1953 Advertisement — Ride and pedal with the inimitable Union chains and pedals, a couple on bicycles

— Page 1 —
Dès
AUJOURD’HUI

ROULEZ ET
PEDALEZ

avec

LES INIMITABLES
CHAINES
et PÉDALES

[U in a shield emblem]
UNION

Ets WILLIAM DUMONT 11, RUE CHALGRIN, PARIS-16e KLE. 68-10

[A borderless advertisement in black and white, drawn in line and solid black. At the upper left a slanted black panel carries “Dès” in white script and “AUJOURD’HUI” below it in heavy white condensed capitals. At the upper right a line drawing shows a young man and a young woman riding side by side, seen from the front: he wears a light shirt with a dark sleeveless pullover and leans on a bicycle with drop handlebars, she wears a sleeveless collared top and a dark skirt and rides a bicycle with flat handlebars, and a solid black cast shadow lies under the wheels. Below the panel, “ROULEZ ET PEDALEZ” is set in widely spaced bold sans-serif capitals and “avec” in a flowing italic script. A large black oval stroke sweeps from a small shield emblem containing the letter U at the left, around the lines “LES INIMITABLES” in light capitals and “CHAINES et PÉDALES” in heavy capitals, and ends in a black dot at the lower center. Across the foot stands the name UNION in very large, heavy slab-serif capitals, the letter I topped by a round dot. A slanted black strip along the bottom edge carries the firm’s name in white italic capitals with the street address and telephone number at the right. No artist signature is visible.]

[This advertisement shares page 118 of L’Officiel du cycle with an advertisement for J. Baron, held here as its own record, and one for Jean Pidoux.]