Union May 1953 Advertisement — From today ride and pedal with the inimitable Union chains and pedals, with a man and a woman on bicycles drawn

— Page 1 —
Dès
AUJOURD’HUI

ROULEZ ET
PEDALEZ

avec

LES INIMITABLES
CHAINES
et PÉDALES

UNION

Ets WILLIAM DUMONT 11, RUE CHALGRIN, PARIS-16e KLE. 68-10

[A large advertisement in black and white. At the upper left a dark slanted panel carries “Dès” in white script and “AUJOURD’HUI” in heavy white condensed capitals. At the upper right a pencil-and-ink drawing with solid black shadows shows two cyclists riding side by side toward the viewer. At the left a man in a pale long-sleeved shirt and dark shorts leans over a drop-handlebar bicycle. At the right a woman in a sleeveless collared top and a dark skirt rides a bicycle with a flat handlebar. The heads are clipped by the top edge of the sheet. Below the drawing, “ROULEZ ET PEDALEZ” is set in spaced bold capitals and “avec” in slanted script. A broad black oval sweep encloses “LES INIMITABLES” in light capitals, “CHAINES” and “PÉDALES” in heavy spaced capitals and a small “et”, and it ends at the lower left in a shield bearing the letter “U”. A black ball sits on the lower edge of the oval. The brand “UNION” fills the lower third in very large heavy slab-serif capitals, the “i” topped by the ball. A slanted black band along the foot holds the firm’s name, street address and telephone line, reversed out in white capitals. No artist signature or agency mark is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 81 of L’Officiel du cycle with an advertisement for Le Bison, held here as its own record.]