Union November 1952 Advertisement — One day you will ride and pedal again: Union chains and pedals, a couple on bicycles

— Page 1 —
Un
JOUR

Vous POURREZ
A NOUVEAU
ROULER ET
PEDALER

avec

LES INIMITABLES
CHAINES
ET PÉDALES

UNION

Ets WILLIAM DUMONT 11, RUE CHALGRIN, PARIS-16e KLE. 68-10

[A ruled advertisement in black and white with a drawing and heavy lettering. At the upper left a black trapezoid carries the word “Un” in white italic script above “JOUR” in very heavy white capitals. Below it four lines of spaced bold capitals are led by the script word “Vous”, and the script word “avec” follows. At the upper right a line drawing with solid black shadow shows a young man and a young woman riding side by side toward the viewer on two bicycles: he wears a collared shirt and shorts and holds dropped handlebars with brake levers, she wears a sleeveless collared top and a dark skirt and holds flat handlebars, and the road shadow runs black beneath the wheels. A large black oval swash loops around the lines “LES INIMITABLES”, “CHAINES” and “ET PÉDALES”, which are set in widely spaced sans-serif capitals. A small shield bearing the letter U stands at the lower left of the swash. The word “UNION” is set across the foot in very large heavy slab-serif capitals, with a round black dot over the letter I. A slanted black bar at the bottom carries the firm’s name, address and telephone number in white italic and condensed capitals. No signature is visible.]

[This advertisement shares page 54 of L’Officiel du cycle with advertisements for André Bertin and Onoto, each held here as its own record, and one for Pfohl.]