Sonnclair 1957 Advertisement — The Continuous-Ring Bell, from Lachèvre

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SOSP

Sonnclair !…

sans transmission avec la simplicité d’un timbre ordinaire donne une sonnerie continue.

ELEGANT
ROBUSTE
PRATIQUE
ECONOMIQUE
EFFICACE

Avertisseur continu
CHEZ VOTRE FOURNISSEUR HABITUEL

LACHÈVRE
AGENT DEPOSITAIRE
17[?], Rue Lambert – PARIS – XVIIIe – Téléphone : MON. 55-32

Bretagnon[?].

[A shaded drawing of a large domed bicycle bell, its striker boss on top, its stem below and a round clamping ring on a short arm at the left lettered with the Sonnclair name, sits under a black banner that carries the script Sonnclair name. A long arrow runs down from the banner beside the text to the script line naming the continuous warning bell, and a large figure-of-eight loop like an infinity sign swings across the box above the heavy Lachèvre name. The agency mark SOSP runs down the left end of the black banner at the upper left, and a small script signature runs up the right edge at the lower right.]

[This advertisement shares page 26 of L’Officiel du cycle with an advertisement for Norma, held here as its own record, and the “Équipements & Outillage” column, held as its own record.]