Sonnclair March 1955 Advertisement — The Sonnclair continuous bell, with no transmission and the simplicity of an ordinary bell, drawn from above

— Page 1 —
Sonnclair !…

sans
transmission
avec la simplicité
d’un timbre
ordinaire donne
une sonnerie
continue.

ELEGANT
ROBUSTE
PRATIQUE
ECONOMIQUE
EFFICACE

Avertisseur continu
CHEZ VOTRE FOURNISSEUR HABITUEL

LACHÈVRE
AGENT DEPOSITAIRE
17, Rue Lambert – PARIS-XVIIIe — Téléphone : MON. 55-32

[A framed advertisement in black and white. A dark panel across the top carries the word “Sonnclair !…” in large pale brush-script lettering, with a small vertical mark reading S O S at the far left edge. Below it a large bicycle bell is drawn in line engraving with fine hatching, seen from above, its round dome with a raised button at the center and a lever arm extending to the lower left. The small round disc on that arm bears the words “SONNCLAIR” and “DEPOSE” printed around its rim. To the right a slanted white panel holds the claim in spaced italic sans-serif lines, with a column of five capital words beneath it and a long arrow pointing down to “Avertisseur continu” in heavy brush script. Under that a large figure-eight loop is drawn across the width, and the dealer’s name “LACHÈVRE” stands beneath it in heavy black capitals, with the line “AGENT DEPOSITAIRE”, the street address and the telephone number in the foot. A vertical signature reading “B. Chagnon” runs up the right edge beside the address line.]

[This advertisement shares page 14 of L’Officiel du cycle with an advertisement for A.M.B., held here as its own record, and one for René Gillet.]