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Bridgestone: the cult that refuses to die

Few bikes inspire the devotion of a Bridgestone. From the RB-1 to the mountain-going MB-1 and the genre-bending XO-1, Grant Petersen's contrarian gospel built a following that has only grown since the bikes left the showrooms.

 

To get us started, one line is all it takes: Which Bridgestone do you own, wish you owned, or regret letting go? Model and year is plenty. Photos and stories are very welcome, but a single sentence is enough to get you in the door.

I had a MB1 that I turned into what Bridgestone debuted the year later...the MB-1 one with drop bars. I was shocked when I walked into the old BDS show in Long Beach and saw it on display! I went to work at a shop soon after..a Bridgestone dealer. They were good bikes but as sales dropped we blamed the goofy and goofier product specs ordered up by Grant Petersen for the dwindling sales. Of course he's gone on to create his own company, probably something that's a tiny fraction of what Bridgestone USA once was, but we blamed him for killing off Bridgestone USA.

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