Sonnclair May 1954 Advertisement — The Sonnclair bell: no transmission and the simplicity of an ordinary bell, yet a continuous ring

— Page 1 —
Sonnclair !…

sans
transmission
avec la simplicité
d’un timbre
ordinaire donne
une sonnerie
continue.

ELEGANT
ROBUSTE
PRATIQUE
ECONOMIQUE
EFFICACE

Avertisseur continu
CHEZ VOTRE FOURNISSEUR HABITUEL

LACHÈVRE
AGENT DEPOSITAIRE
17 Rue Lambert – PARIS – XVIIIe — Téléphone : MON. 55-32

[An advertisement in black and white with no outer frame, built from a large solid black panel with rounded upper corners across the top and a long diagonal edge cutting down to the right. Reversed out of the panel in white brush script is the word “Sonnclair” followed by an exclamation mark and three dots. Beneath the panel at the left a large line-and-halftone drawing of a round domed bicycle bell seen from the front, with a lever arm at its left side ending in a small round tab lettered “SONNCLAIR DÉPOSÉ” around its rim, and a clamp lug below. At the right, along the slanted edge, a descriptive sentence is set in spaced italic sans-serif lowercase and a list of five qualities in sans-serif capitals, followed by a long thin arrow pointing down toward the lower text. Below the arrow “Avertisseur continu” is in large brush script with a line of small spaced capitals under it, then a wide figure-eight loop drawn in a single thin line. The agent name “LACHÈVRE” fills the width in very large bold sans-serif capitals with “AGENT DEPOSITAIRE” in small spaced capitals below, and the address and telephone close the panel in bold sans-serif. The small vertical mark “SOSP” appears in white at the upper left corner of the panel, the S.O.S.P. agency mark, and a vertical signature “B. Chagnon.” stands at the lower right beside the last line.]

[This advertisement shares page 104 of L’Officiel du cycle with advertisements for Dilecta and L’Emboutissage Industriel, each held here as its own record, and one for Pierre Faramaz.]