Sonnclair May 1952 Advertisement — The Sonnclair continuous bell: no transmission and the simplicity of an ordinary bell, placed by the agent Lachèvre of Paris

— Page 1 —
L’AVERTISSEUR CONTINU ” SONNCLAIR ”

Sans transmission, avec
la simplicité d’un timbre
ordinaire, donne une
sonnerie continue.

Chez votre fournisseur habituel.

M. LACHEVRE
Agent dépositaire
17, r. Lambert, PARIS (18e)
MON 55-32

ÉLÉGANT – ROBUSTE
PRATIQUE – EFFICACE
ÉCONOMIQUE

SONNCLAIR DÉPOSÉ

[A ruled advertisement in black and white, framed by a heavy rule. A line of widely spaced light capitals across the head gives the name of the product, with “SONNCLAIR” in bold condensed capitals between quotation marks. At the left a large bicycle bell is drawn in line engraving with fine hatching, seen from above as a dark domed cap with a pale highlight and a small round knob at its crown, a short lever arm at its left ending in a round thumb disk that is stamped with the words “SONNCLAIR” and “DÉPOSÉ” around its rim, and a small ring at the foot. At the right the claim is set in slanted roman type, with the last two lines underlined, followed by a short italic line and the dealer’s name in bold sans-serif capitals, with his address and telephone number beneath. Three lines of small spaced roman capitals under the bell give its qualities. No signature or artist’s mark appears, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 58 of L’Officiel du cycle with advertisements for Ktema and Chalumeau, each held here as its own record, and others for Cycles Ronex, Henry Hamelle, Keim and C.P.D.M..]