Sonnclair June 1951 Advertisement — The Sonnclair continuous bell: no transmission and the simplicity of an ordinary bell, drawn from above, with its agent Lachèvre

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L’AVERTISSEUR CONTINU “SONNCLAIR”

Sans transmission, avec
la simplicité d’un timbre
ordinaire, donne une
sonnerie continue.

Chez votre fournisseur habituel.

M. LACHEVRE
Agent dépositaire
17, r. Lambert, PARIS (18e)
MON 55-32

ÉLÉGANT – ROBUSTE
PRATIQUE – EFFICACE
ÉCONOMIQUE

[A ruled advertisement in black and white, framed by a heavy black border. The headline runs across the top in light roman capitals, with the name “SONNCLAIR” in heavy condensed capitals between quotation marks at the right. At the left a line engraving shows a round cycle bell seen from above, with a domed cap, hatched shading and a small side lever whose disc is lettered “SONNCLAIR” and “dépôt”. At the right the slogan stands in italic type with two words underlined by heavy rules. Below it a small italic line leads to the agent’s name in bold capitals, followed by his title, street address and telephone number in roman type. Three lines of spaced capitals under the bell list the bell’s qualities. No signature is visible.]

[This advertisement shares page 30 of L’Officiel du cycle with advertisements for Marvel, PWB, CAMCL, Gourgaud, Durifort and Montcoudiol, each held here as its own record, and one for C.P.D.M..]