Sonnclair May 1953 Advertisement — The Sonnclair continuous bell: no transmission and the simplicity of an ordinary bell, with a bell and a figure-eight loop drawn

— Page 1 —
Sonnclair !…

sans
transmission
avec la simplicité
d’un timbre
ordinaire donne
une sonnerie
continue.

ELEGANT
ROBUSTE
PRATIQUE
ECONOMIQUE
EFFICACE

Avertisseur continu
CHEZ VOTRE FOURNISSEUR HABITUEL

LACHÈVRE
AGENT DEPOSITAIRE
17, Rue Lambert – PARIS – XVIIIe — Téléphone : MON. 55-32

[A ruled advertisement in black and white, a full panel with a heavy dark band across the head. “Sonnclair !…” is lettered in white brush script across the band, and a small white mark reading “SOSA” runs vertically up the left edge of the band. Below the band a large bicycle bell is drawn in line engraving with fine hatching for the dome, a round cap on top and a lever knob at the left that bears the words “SONNCLAIR DÉPOSÉ” around its rim. To the right of the bell a slanted column of widely spaced geometric sans-serif lowercase text describes the continuous ring, followed by five capital words in a list, and a long arrow runs down from that list to the brush-script line “Avertisseur continu”. A small line of spaced capitals sits under it. A large flat loop in the form of a figure eight is drawn above the firm’s name, which is set in heavy sans-serif capitals as “LACHÈVRE”, with the agent line and the Paris address and telephone number beneath. The vertical signature “B. Chagnon.” stands at the lower right edge. No text from the reverse of the leaf shows through.]

[This advertisement shares page 62 of L’Officiel du cycle with advertisements for Sova, Packson and Ateliers du Dorlay, each held here as its own record.]