Sonnclair October 1955 Advertisement — The Continuous-Ringing Bell, as Simple as an Ordinary Bell

— Page 1 —
S.O.S.P.

Sonnclair !…

sans
transmission
avec la simplicité
d’un timbre
ordinaire donne
une sonnerie
continue.

ELEGANT
ROBUSTE
PRATIQUE
ECONOMIQUE
EFFICACE

Avertisseur continu
CHEZ VOTRE FOURNISSEUR HABITUEL

LACHÈVRE
AGENT DEPOSITAIRE
17, Rue Lambert – PARIS – XVIIIe — Téléphone : MON. 55-32

HALL du CYCLE : Staud 80.

SONNCLAIR DÉPOSÉ

B. Chagnon.

[An unframed advertisement in black and white, drawn in a lively commercial style. A dark panel with rounded upper corners and a slanted lower edge fills the top, with the brand name “Sonnclair !…” reversed out in brush-script lettering; a small vertical “S.O.S.P.” agency mark runs down its left end. A large line-engraved drawing of a round bicycle bell seen from the front and slightly above sits at the left, dark and shaded with fine hatching, with a small round lever-tab at its left side carrying the words “SONNCLAIR DÉPOSÉ” curved round its rim and a small clapper or stud hanging below. At the right of the bell a column of widely spaced lowercase text is bounded on its right by a long diagonal arrow line that points down to a script line in heavy brush lettering, “Avertisseur continu”. Under that line a small spaced-capital line leads to a large looping figure-eight outline drawn in a thin black line. The dealer’s name “LACHÈVRE” stands beneath it in very large heavy sans-serif capitals, with a small spaced line, the street and telephone line, and the Salon hall line at the foot in lightface type. A signature, “B. Chagnon.”, is printed vertically beside the dealer’s name at the lower right, and the S.O.S.P. agency mark appears at the upper left. No text from the reverse of the leaf shows through.]

[This advertisement shares page 206 of L’Officiel du cycle with an advertisement for D’Alessandro, held here as its own record, and others for L. Meyrat and Sepex.]