Sonnclair October 1954 Advertisement — The Continuous-Ringing Handlebar Bell

— Page 1 —
Sonnclair !…

sans
transmission
avec la simplicité
d’un timbre
ordinaire donne
une sonnerie
continue.

ELEGANT
ROBUSTE
PRATIQUE
ECONOMIQUE
EFFICACE

Avertisseur continu
CHEZ VOTRE FOURNISSEUR HABITUEL

LACHÈVRE
AGENT DEPOSITAIRE
17 Rue Lambert – PARIS – XVIIIe — Téléphone : MON. 55-32

[A ruled advertisement in black and cream, with its upper corners rounded. A dark band across the top carries “Sonnclair !…” in large white brush script, with a small boxed mark reading “SOSP” running vertically at its upper left. Beneath the band a large round bicycle bell is drawn in line engraving with curved hatching, seen from above, with a domed cap at its center and a round lever tab at the left lettered with the name Sonnclair and a word of registration; a small stud shows under its lower rim. A thin black line runs down the right side of the picture and ends in an arrowhead pointing at the product line below. Four lines of widely spaced sans-serif type at the upper right describe the bell, followed by five centered capitals lines. “Avertisseur continu” is lettered below in large black brush script, with a line of small spaced capitals beneath it. A long horizontal figure-eight loop stretches across the width of the page over the distributor’s name “LACHÈVRE”, set in very large heavy black capitals. The distributor’s role and address run in a line of sans-serif type along the foot. A signature reading “B. Chagnon.” runs vertically up the right margin beside the address line. A thin crack in the printing runs down from the top edge across the heading.]

[This advertisement shares page 178 of L’Officiel du cycle with an advertisement for Mafac, held here as its own record, and one for Mijno sprockets and chains for motor machines.]