Sonnclair September 1953 Advertisement — The Sonnclair bell with a continuous ring and no transmission, with a photograph

— Page 1 —
Sonnclair !…

sans
transmission
avec la simplicité
d’un timbre
ordinaire donne
une sonnerie
continue.

ELEGANT
ROBUSTE
PRATIQUE
ECONOMIQUE
EFFICACE

Avertisseur continu
CHEZ VOTRE FOURNISSEUR HABITUEL

LACHÈVRE
AGENT DEPOSITAIRE
17, Rue Lambert – PARIS – XVIIIe — Téléphone : MON. 55-32

[A ruled advertisement in black and white, with a thin rounded-corner frame cut by the left and right edges of the crop. A heavy black panel with a rounded lower-left corner runs across the top and slants down toward the right; “Sonnclair !…” is lettered across it in large white brush script. On the left a line-engraved drawing, shaded with fine hatching, shows a large round bicycle bell seen from above with its dome and striker, a small round tag on a stem at the left lettered “SONNCLAIR DÉPOSÉ” in a ring, and a clamp bolt at the lower edge. At the right of the bell the description is set in widely spaced light italic lowercase lines in a column that narrows toward the bottom, bounded on its right by a long thin slanting line ending in an arrowhead. Five bold capitals words are stacked in the lower part of the column beside the arrow. Below, “Avertisseur continu” is lettered across the width in heavy brush script, and a line of small spaced capitals sits under it. A large figure-eight loop is drawn in a single heavy line across the page, and the agent’s name “LACHÈVRE” stands under it in very large, heavy capitals, with “AGENT DEPOSITAIRE” in small spaced capitals below and the address and telephone line across the foot. At the upper left corner of the frame the agency mark “SOSP” is printed vertically, and along the right edge near the foot the signature “B. Chagnon.” is printed vertically.]

[This advertisement shares page 100 of L’Officiel du cycle with an advertisement for Scout, held here as its own record, and one for Compagnie Continentale de Sellerie Vélocipédique.]