Sonnclair November 1952 Advertisement — The Sonnclair continuous-ringing bell, simple as an ordinary bell

— Page 1 —
Sonnclair !…

sans
transmission
avec la simplicité
d’un timbre
ordinaire donne
une sonnerie
continue.

ELEGANT
ROBUSTE
PRATIQUE
ECONOMIQUE
EFFICACE

Avertisseur continu
CHEZ VOTRE FOURNISSEUR HABITUEL

LACHÈVRE
AGENT DEPOSITAIRE

17, Rue Lambert – PARIS – XVIIIe – Téléphone : MON. 55-32

[A ruled advertisement in black and white with a solid black banner across the head, its lower edge slanting down toward the right. “Sonnclair !…” is lettered in white brush script on the banner, and the vertical letters “SOSP” run up the left edge of the banner. A large domed bicycle bell is drawn below the banner in line engraving with hatched shading: a round dark dome with a glossy highlight, a small round thumb lever on the left stamped “SONNCLAIR DÉPOSÉ” in a ring, and a small knob below. To the right of the bell a short text in spaced sans-serif lowercase begins “sans transmission”, and five words in capitals are stacked beneath it in a narrow column; a thin slanting line ending in an arrowhead runs from the banner down to the black brush-script words “Avertisseur continu”. Under these a small spaced line gives “CHEZ VOTRE FOURNISSEUR HABITUEL”, and a large looping figure-eight rule stretches across the width. The dealer’s name “LACHÈVRE” stands in very large heavy capitals with the small line “AGENT DEPOSITAIRE” beneath, followed by the address and telephone line in spaced sans-serif capitals. The signature “B.Chagnon.” is printed vertically in the lower right corner, and the S.O.S.P. letters at the upper left are the agency mark.]

[This advertisement shares page 64 of L’Officiel du cycle with advertisements for Bauriat, Sturmey-Archer and Henri Gauthier, each held here as its own record.]