Sonnclair June 1951 Advertisement — The Continuous Bell That Rings Without Transmission

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L’AVERTISSEUR CONTINU « SONNCLAIR »

Sans transmission, avec
la simplicité d’un timbre
ordinaire, donne une
sonnerie continue.

Chez votre fournisseur habituel.

M. LACHEVRE
Agent dépositaire
17, r. Lambert, PARIS (18e)
MON 55-32

ÉLÉGANT – ROBUSTE
PRATIQUE – EFFICACE
ÉCONOMIQUE

[A ruled landscape advertisement in black and white. A line of roman capitals with the name “SONNCLAIR” in bold between quotation marks stands across the head. At the left a shaded line engraving shows a domed bicycle bell seen from the front and slightly above, with a round button on its face, a short lever arm at the left ending in a disk stamped around its rim with the name and a word of registration, and a small loop below the rim. At the right, four lines of italic type, the last two underlined with a heavy rule, describe the bell, and a small italic line, the agent’s name in bold capitals and his Paris street address and telephone follow. Three lines of spaced capitals with a drop shadow run along the foot at the left. No artist’s signature or monogram is visible.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Uldry, Montcoudiol, Gourgaud, Super-Rapid, Soupl and Cobra, each held here as its own record, and others for the A.L.C. cable lock, Oryap trailer wheels, the Sanor electric horn and La Maison de la Moto motorcycle supplies.]