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Ebykr celebrates classic and vintage lightweight bicycles through provocative imagery and opinion. Ride along with us.
About Ebykr
Ebykr celebrates classic and vintage lightweight bicycles through provocative imagery and opinion. Ride along with us.
Source: Gallica (Bibliothèque nationale de France), L'Officiel du cycle, du motocycle et du camping, 21 October 1950, page 10; ark:/12148/bd6t541855290. Source gallica.bnf.fr / BnF.
| Marque | Rota |
|---|---|
| Type | Advertisement |
| Year | 1950 |
| Publisher | L'Emboutissage Industriel |
| Country | France |
| Language | French |
| Pages | 1 |
| Source | Gallica (Bibliothèque nationale de France), L'Officiel du cycle, du motocycle et du camping, 21 October 1950, page 10; ark:/12148/bd6t541855290. Source gallica.bnf.fr / BnF. |
| Credit | Ebykr archive; Bibliothèque nationale de France |
| Identifier | Gallica (BnF) ark:/12148/bd6t541855290/f10 |
| Transcription | Transcribed by eye |
Pour le Tourisme... Pour le Sport et la Course... Les FREINS ROTA en Acier Inoxydable à 18 % de Chrôme Plus Résistant que l'Acier Aussi Léger que les Alliages d'Aluminium Poli Inaltérable ROTALUX INOX - Réf. 216 INOX CYCLO-ROTA Réf. 226 L'EMBOUTISSAGE INDUSTRIEL VICTOR SIMON 22, RUE OLIVIER-DE-SERRES, 22, VILLEURBANNE (Rhône) Téléphone : VILLEURBANNE 95-00
— Page 1 —
Pour le Tourisme… Pour le Sport et la Course…
Les FREINS
ROTA
en Acier Inoxydable
à 18 % de Chrôme
Plus Résistant que l’Acier
Aussi Léger que les
Alliages d’Aluminium
Poli Inaltérable
ROTALUX INOX – Réf. 216
INOX CYCLO-ROTA
Réf. 226
L’EMBOUTISSAGE INDUSTRIEL
VICTOR SIMON
22, RUE OLIVIER-DE-SERRES, 22, VILLEURBANNE (Rhône)
Téléphone : VILLEURBANNE 95-00
[A half-page advertisement inside a heavy single-rule frame. Two shaded drawings of stainless-steel brakes mounted on a fork crown and steerer flank the text. At the left, for touring, the Rotalux Inox side-pull caliper with its cable stop and adjuster, the arm stamped “ROTA” and “INOX”. At the right, for sport and racing, the Inox Cyclo-Rota cantilever-style brake hung from a straddle cable and yoke on the fork, its arms stamped “ROTA” and “INOX”. The ROTA trademark, a monogram in which the “O” and “T” are combined into a single upright device, is reversed out in white in a black horizontal oval at the center. A small wave ornament separates the text from the maker’s lines at the foot. No signature is visible.]
[This advertisement shares page 10 of L’Officiel du cycle with an advertisement for Christophe, held here as its own record.]
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