Rota 1955 Advertisement — Rota Double-Brake Handlebars, Cyclone Bells and Rota and Lug Brakes

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Guidons
double frein
ROTA

Avertisseurs
automatiques
CYCLONE
LIBERATOR
TOURBILLON

Freins
tous genres
ROTA et LUG

Porte-lanternes, catadioptres
Freins acier chrome brillant, alliage léger
ou acier inoxydable, ressort central ou à colliers
Poignées de freins
Cadres demi-ballon et sport

L’EMBOUTISSAGE INDUSTRIEL
22, rue Olivier-de-Serres
VILLEURBANNE (Rhône) — France

[A ruled advertisement in black and white, boxed in a heavy single border. Across the top, three line-engraved panels sit side by side, each separated by a thin rule. The left panel shows the front of a bicycle: a drop-style handlebar with rubber grips, a stem and fork, and the front tire and spokes, with a brake lever on the bar. The middle panel shows a round bell with a knurled cap hanging on a clamp against a fine hatched background of wheel spokes. The right panel shows a caliper brake arch lettered “ROTA” and “SPORT” with a pair of brake shoes and a return spring, drawn with heavy shading. Under each panel a short caption is centered in bold sans-serif type, with the brand names in capitals. Below the pictures four centered lines of lighter sans-serif text list the products. A thin rule crosses the panel, and under it the firm name “L’EMBOUTISSAGE INDUSTRIEL” stands in large condensed capitals with its street and town lines in bold type beneath. No artist signature is visible.]

[This advertisement shares page 210 of L’Officiel du cycle with advertisements for Clément-Bayard and Vita, each held here as its own record, and one for Velox.]