Les fabrications de l’Emboutissage Industriel — L’Officiel du cycle, 1 October 1955, Horns, Bells and Brakes

From L’Officiel du cycle, du motocycle et du camping, 1 October 1955, N° 20, the paper’s special number before the Salon du Cycle at the Porte de Versailles, page 33: cyclone two-tone horn shown on a wheel fork, chromed steel brakes (Tourbillon, Cyclone, Liberateur, Rota), handlebars in English, trial and carrier patterns. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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Les fabrications de l’EMBOUTISSAGE INDUSTRIEL

[Ebykr summary; the article’s text is not reproduced. The opening asks whether there is any need to introduce to cyclists and motorcyclists the Société l’Emboutissage Industriel, of Villeurbanne.]

[Ebykr summary, after the illustration; the article’s text is not reproduced. Out of a large manufacturing program the author cites only the firm’s warning device, the Cyclone, a two-tone automatic horn with a continuous ring, harmonious and powerful; its brakes in chromed steel and stainless steel, of the shoe type (à tasseaux), specially designed for cyclomoteurs; and its double-brake handlebars, in English, trial and carrier (porteur) models. The firm has a bath installation allowing bright chrome plating. Where in the old process only the polished surfaces shone, applying bright chrome makes the whole piece bright without exception. The Tourbillon, Cyclone, Libérator and Rota brakes naturally continue their careers.]

[A column notice in a trade magazine with one ruled illustration. The heading “Les fabrications de l’EMBOUTISSAGE INDUSTRIEL” is set across the head in bold roman type with the firm’s name in capitals. The text is in italic roman, with the firm’s name in small capitals and several phrases in bold roman. In the middle a drawing in a thin rectangular rule shows, in line engraving with dense hatching and stipple, two pale straight fork legs crossed by thin cables or spokes, and a round two-tone horn with a clamp hanging from them near the lower right. The drawing carries no lettering and no signature. A black round dot closes the notice at the foot. No address and no stand number are printed; the town named is Villeurbanne.]