Radior November 1951 Advertisement — Fifty Years of Experience: Cycles, Cyclomoteurs and Vélomoteurs

— Page 1 —
RADIOR

50 ans
d’expérience

vous offre
une parfaite synthèse
DE QUALITÉ
PRÉCISION
ÉLÉGANCE
BON GOÛT

Cycles TOUS MODÈLES
Cyclomoteurs
2 & 4 temps, 1 L. aux 100 k
Vélomoteurs
Moteur NERVOR
2 temps, 2 L. aux 100 k

MONTAGE
MISE AU POINT
IRRÉPROCHABLES

Catalogues illustrés
franco sur demande

PUB. S.O.S.P.

RADIOR
Cycles & Motos BOURG (Ain)

[A tall narrow ruled advertisement in black and white. “RADIOR” crosses the head in large shaded capitals filled with a crosshatch pattern. Beneath it “50 ans d’expérience” is set on a rising slant, with a heavy “50” and the rest in hand-lettered script over a swooping underline. To the right three lines of sans serif capitals and two lines of lighter text follow, ending in a black dot. A slanted panel with a hatched edge and a solid black wedge at the right holds three line drawings stacked from top to bottom: a gentleman’s bicycle with a luggage rack, a lightweight motorized cycle with a small engine mounted low in the frame and a motorcycle with a headlamp and fenders. Below the panel a list in slanted hand-lettered type, each entry led by a black dot, names cycles, mopeds and light motorcycles, with engine details in small type and a black triangle at its end. At the lower left a short block of capitals and a script line offer catalogs, over a stippled gray fade. A black band across the foot carries the firm’s name in white shaded capitals with its trade line and town beneath. A small agency mark, “PUB. S.O.S.P.”, runs vertically up the right edge of the black wedge. No artist signature is seen.]

[This advertisement shares page 38 of L’Officiel du cycle with an advertisement for the Bernardet scooter.]