Radior June 1951 Advertisement — Radior cycles in all models, cyclomoteurs and a Nervor-engined vélomoteur, half a century of experience, with three photographs

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RADIOR

un DEMI-SIÈCLE d’expérience
Vous offre une parfaite synthèse
DE QUALITÉ — DE PRÉCISION
D’ÉLÉGANCE — DE BON GOUT

CYCLES RADIOR
Tous modèles

CYCLOMOTEURS RADIOR
2 temps et 4 temps, 1 l. aux 100 km.

VÉLOMOTEUR RADIOR
moteur NERVOR, 2 temps, 2 l. aux 100 km.

MONTAGE – MISE AU POINT
IRRÉPROCHABLES

Catalogues Illustrés Franco sur demande
RADIOR Cycles et Motos – BOURG (Ain)

[A ruled advertisement in black and white inside a frame whose right and lower edges are drawn heavier than the others. The name RADIOR stands at the head and again before each product line in outlined, shaded, rounded capitals with a drop shadow; the headline and the quality claims below it are set in roman capitals and lowercase of several sizes, centered, with short rules between the groups. Three halftone photographs are stacked down the sheet. The first shows a touring bicycle from the side, with drop handlebars, a saddle, a rear carrier, mudguards and a bag on the handlebars. The second shows a lady’s bicycle with a dropped frame and a small engine fitted below the pedals, a tank on the head tube, a lamp and a rear carrier. The third shows a small motorcycle with a front fork, a sprung saddle, a tank, an engine in the frame, a chain case, a rear rack and a license plate lettered in part RH 3 T on the front mudguard. Each photograph has its caption under it, in italic roman capitals and a smaller typeface for the engine details. The firm line, with the town and department, closes the sheet in bold condensed type beside the outlined name. No artist signature or agency mark appears. Lines of text from the reverse of the leaf show through faintly behind the photographs.]

[This advertisement shares page 12 of L’Officiel du cycle with advertisements for New-Map and Movea.]