Radior June 1951 Advertisement — Cycles in All Models, Cyclomoteurs and a Vélomoteur, a Half-Century of Experience

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RADIOR

un DEMI-SIÈCLE d’expérience
Vous offre une parfaite synthèse
DE QUALITÉ — DE PRÉCISION
D’ÉLÉGANCE — DE BON GOUT

CYCLES RADIOR
Tous modèles

CYCLOMOTEURS RADIOR
2 temps et 4 temps, 1 l. aux 100 km.

VÉLOMOTEUR RADIOR
moteur NERVOR, 2 temps, 2 l. aux 100 km.

MONTAGE – MISE AU POINT
IRRÉPROCHABLES

Catalogues Illustrés Franco sur demande
RADIOR Cycles et Motos – BOURG (Ain)

[A tall ruled advertisement in black and white, framed by a thin rule at the left, a heavy rule at the right and a heavy rule along the foot. The name RADIOR is set in giant outlined capitals with a drop shadow across the head and repeated, smaller, beside each of three headings in bold italic capitals. Three halftone photographs are stacked down the sheet: a men’s touring bicycle with a rear rack, mudguards, dropped handlebars and a front lamp-bracket, seen from the right; a cyclomotor, a step-through frame with a small engine fixed under the bottom bracket, a tank at the handlebars and a pannier rack; and a lightweight motorcycle with a telescopic fork, a front mudguard carrying a number plate, a saddle and a rear mudguard. Short rules divide the sections. Slogan lines in roman capitals, an italic offer of catalogs and the firm’s name with its town in bold condensed type close the panel at the foot. No artist’s signature or monogram is visible.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for New-Map motorcycles and B.S.A. and Sunbeam motorcycles.]