Radior May 1952 Advertisement — Radior cycles, cyclomoteurs with the Vap engine and vélomoteurs with a 4-speed block, with a photograph of a motorized bicycle

— Page 1 —
RADIOR

J. CHAPOLARD & GOUBET, Père et Fils, Constructeurs, 9, av. Pierre-Semard, BOURG (Ain)

CYCLES

CYCLOMOTEURS
Moteur ” VAP ”
à relai de transmission chaîne-chaîne

VELOMOTEURS
Bloc 4 vitesses — Sélecteur

FABRICATION
DE
PRÉCISION

CATALOGUES ILLUSTRÉS Franco — ÉTABLISSEMENTS RADIOR, BOURG (AIN)

[A ruled advertisement in black and white inside a double-line border. The name “RADIOR” spans the head in very large open roman capitals with a solid drop shadow at the lower right of each letter. Beneath it a line in roman type names the constructors and gives the street address at Bourg. At the left a column of centered lines is set in spaced capitals and lighter roman type, separated by short rules, and a block of wide, flat-serifed capitals reads “FABRICATION DE PRÉCISION” above a small black dot. At the right a halftone photograph shows a pedal cycle fitted with a small motor, drawn from the left side with a sprung saddle, a rear carrier, curved handlebars with cables, a tapered tank lettered “RADIOR” along its length, a small headlamp on the front mudguard, and a low-slung engine unit with an exhaust pipe at the bottom bracket. A line along the foot gives “CATALOGUES ILLUSTRÉS Franco” in italic capitals and “ÉTABLISSEMENTS RADIOR, BOURG (AIN)” in spaced capitals. No artist signature is visible.]

[This advertisement shares page 18 of L’Officiel du cycle with an advertisement for Magnat-Debon.]