Radior 1954 Advertisement — 1904 to 1954: the 250 cc Twin Bison Motorcycle and the Cycle Range for 1955

— Page 1 —
1904 1954

RADIOR

présente…

sa 250 cm³ bicylindre
Type BISON
DE CLASSE INTERNATIONALE

VOIR STAND N° 289. SALON DU CYCLE ET
DE LA MOTO, PORTE DE VERSAILLES, PARIS

la gamme incomparable des modèles ” RADIOR ” 1955
CYCLES, CYCLOMOTEURS, VÉLOMOTEURS 98 cm³,
” N.S.U. ” 125 cm³, ” NERVOR “, ” A.M.C. “, MOTOS 175, 250 cm³

CATALOGUES IL-
LUSTRÉS FRANCO — USINES BOURG
(Ain)

HALL du CYCLE : Stand 289.

[A ruled advertisement in black and white, set in a single bordered panel with a line of type below the frame. The years “1904” at the upper left and “1954” at the upper right stand in heavy sans-serif figures. Across the head the name “RADIOR” is drawn in large shaded outline capitals with a drop shadow. Below it “présente…” is set in bold italic, then “sa 250 cm³ bicylindre” in tall condensed sans-serif type, “Type BISON” in a lighter sans-serif and “DE CLASSE INTERNATIONALE” in small bold capitals. A single wide halftone photograph, a rectangle with a gray tone behind the subject, shows a motorcycle in left-facing three-quarter view with a round headlamp, a teardrop tank, a long dual seat, spoked wheels with deep fenders and a finned twin-cylinder engine with a long silver exhaust; the number “250” is lettered on the front fender. Under the photograph the stand notice is set in light spaced capitals, followed by a line in bold italic and a three-line list of the 1955 range in heavy condensed capitals and italic figures. A thin rule closes the panel, below which the italic spaced capitals “CATALOGUES ILLUSTRÉS FRANCO” at the left are separated by a small curved ornament from “USINES BOURG (Ain)” at the right. A final centered line outside the frame gives the hall and stand number. No signature or agency mark is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 68 of L’Officiel du cycle with advertisements for the Inter autoscooter and A.M.C. four-stroke engines.]