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Pivo 1955 Advertisement — The Bars and Rims of the Champions
Source: Le Cycle, n° 18-19, 13 August 1955, page 16; from a PDF of the issue in Eric Anschutz's files, stamped "VÉLO CYCLO" by its unidentified maker.
About this document
| Marque | Pivo |
|---|---|
| Type | Advertisement |
| Year | 1955 |
| Publisher | Ets Allès |
| Country | France |
| Language | French |
| Pages | 1 |
| Source | Le Cycle, n° 18-19, 13 August 1955, page 16; from a PDF of the issue in Eric Anschutz's files, stamped "VÉLO CYCLO" by its unidentified maker. |
| Credit | Ebykr archive |
| Transcription | Transcribed by eye |
Transcription
LOUISON BOBET VANQUEUR DU TOUR POUR LA 3e FOIS ! sur bicyclette LOUISON BOBET ANTONIN ROLLAND MAILLOT JAUNE PENDANT 11 ETAPES sur bicyclette LOUISON BOBET RAPHAEL GEMINIANI sur bicyclette RAPHAEL GEMINIANI JEAN BOBET, sur bicyclette LOUISON BOBET MAURICE QUENTIN, sur bicyclette JEAN ROBIC GILBERT BAUVIN, sur bic. RAPHAEL GEMINIANI LOUIS CAPUT, sur blicyclette SPECIAL-VAMPIRE LUCIEN …
Read the full transcription (1 page)
— Page 1 —
LOUISON BOBET
VANQUEUR DU TOUR POUR LA 3e FOIS !
sur bicyclette LOUISON BOBET
ANTONIN ROLLAND
MAILLOT JAUNE PENDANT 11 ETAPES
sur bicyclette LOUISON BOBET
RAPHAEL GEMINIANI
sur bicyclette RAPHAEL GEMINIANI
JEAN BOBET, sur bicyclette LOUISON BOBET
MAURICE QUENTIN, sur bicyclette JEAN ROBIC
GILBERT BAUVIN, sur bic. RAPHAEL GEMINIANI
LOUIS CAPUT, sur blicyclette SPECIAL-VAMPIRE
LUCIEN LAZARIDES, s. bic. LAZARIDES-ARLIGUIE
sont des
GHAMPIONS des
GUIDON [illegible] PIVO ET JANTES
PIVO
La victoire des Cycles LOUISON BOBET est aussi une victoire de la Fabrication MERCIER
Ets ALLES 21, RUE DES FEDERES MONTREUIL (SEINE)
[A broad curved black band, its ends turned up and back like a scroll, carries “GUIDON ET JANTES” and a very large “PIVO” reversed out in white, with a small oval Pivo trademark emblem flanked by leaves between “GUIDON” and “ET JANTES”. Above it a typeset roll of eight riders gives the make of bicycle each one rode, led by Louison Bobet as winner of the Tour for the third time and Antonin Rolland as yellow jersey for 11 stages; below it a boxed italic line credits the Mercier works with the Louison Bobet cycles, and the maker’s name and Montreuil address run across the foot.]
[This advertisement sits on page 16 of Le Cycle, below the end of Daniel Rebour’s “Le bilan technique du Tour de France”.]
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