Pivo September 1953 Advertisement — Pivo handlebars and rims on a curved banner, Salon du Cycle stand 319

— Page 1 —
Roulez tranquille…
Par monts et par vaux
Avec guidons et jantes

PIVO…

GUIDON ET JANTES
PIVO

Ets ALLES

Porte de Versailles
SALON DU CYCLE
— Stand n° 319 —

21, rue des Fédérés
MONTREUIL (S.)
— Avron : 20-09 —

[A ruled advertisement in black and white inside a thin rectangular frame. Three lines of slanted heavy sans-serif lowercase at the head read “Roulez tranquille…”, “Par monts et par vaux” and “Avec guidons et jantes”, with “PIVO…” in wide-spaced bold capitals beneath at the right. The center holds a curved black band like an open ring seen from the front, its two ends turned up into thin outlined tabs; the band carries “GUIDON” and “ET JANTES” in white capitals that climb away from a small oval badge with winged leaf ornaments and the word “PIVO”, and the large white letters “PIVO” run along the lower part of the band, the O printed as a ring with a black dot. Below, “Ets ALLES” is set in heavy roman capitals with the abbreviation raised. The foot is divided into two columns of light, widely spaced type: at the left the show location and stand number, at the right the street address, town and telephone line, each with short dashes beside the last line. No signature is printed.]

[This advertisement shares page 192 of L’Officiel du cycle with advertisements for Vitus, Idéale, Rex and LAM, each held here as its own record, and one for F. Usaï.]