Pivo May 1953 Advertisement — Ride undisturbed over hills and dales with Pivo handlebars and rims, lettered on a curved band

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ROULEZ TRANQUILLE
par monts et par vaux avec

GUIDON [PIVO] ET JANTES
PIVO

Ets ALLES – 21, rue des Fédérés, MONTREUIL (Seine)
TEL. : AVRon 20-09

[A ruled advertisement in black and white, framed by a thin rule. The headline “ROULEZ TRANQUILLE” is set in light italic roman capitals and “par monts et par vaux avec” in bold lowercase beneath it. Below, a wide dark band curves like an unrolled cuff, its upper corners curling outward, and carries white lettering that follows the curve: “GUIDON” at the left and “ET JANTES” at the right in heavy condensed capitals, and the name “PIVO” in very large heavy capitals across the lower belly of the band. A small oval medallion between “GUIDON” and “ET JANTES” encloses the word PIVO in a wreath of leaves with a ring at its top and bottom, and tiny lettering around the medallion cannot be read. The firm’s name and address are set in bold sans-serif capitals along the foot, with the telephone line beneath in light roman. No signature or agency mark is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 76 of L’Officiel du cycle with advertisements for Sturmey-Archer, Guttacoll and Stella, each held here as its own record, and others for H. Jeanneret et Cie, Merat, J. Bonnefoy and Driot.]