Les guidons et jantes Pivo — L’Officiel du cycle, 19 September 1953, Bicycle Handlebars and Light-Metal Rims

From L’Officiel du cycle, du motocycle et du camping, 19 September 1953, N° 39, the paper’s Salon number du Cycle at the Porte de Versailles, page 85: les guidons et jantes Pivo: bicycle handlebars and light-metal rims, with champions named (Bobet, Barbotin, Lévêque and others). The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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Les guidons et jantes PIVO

[Ebykr summary; the article’s text is not reproduced. The notice says that under its Pivo mark the Maison L. Allès has specialized for more than 25 years in bicycle handlebars, and that some fifteen years ago the production of light-metal rims was added to this. It says that from its creation the house has made only articles of impeccable quality and presentation, and that its clientele would not contradict the claim that the handlebars and rims bearing its mark offer every desirable guarantee. The house turns out all categories of these two parts and has distinguished itself by taking part in the major sporting events. Its champions are said to include Bobet, Barbotin, Lévêque, Blusson, Paillard, Jodet, Verdeun, Varnajo, Carrara, etc.]

[Text only: a firm notice from a trade magazine column, set in justified lines across the full width of the crop. The heading “Les guidons et jantes PIVO” stands at the upper right in a bold roman typeface, with the firm name in capitals. The body is set in a light italic typeface with the first line of each paragraph indented; the words Pivo, Maison and L. and the name Allès are set in upright roman type within the italic lines, with Allès in small capitals. There is no drawing, signature or agency mark, and no text from the reverse of the leaf shows through.]