Pivo November 1952 Advertisement — Ride undisturbed over hills and dales with Pivo handlebars and rims

— Page 1 —
Roulez tranquille…
Par monts et par vaux
Avec guidons et jantes

PIVO…

GUIDON ET JANTES PIVO

ÉTS ALLES

21, rue des Fédérés
MONTREUIL (S.)
— Avron : 20-09 —

[A ruled advertisement in black and white, framed by a thin single rule. Three lines of bold slanted sans-serif at the head read “Roulez tranquille…”, “Par monts et par vaux” and “Avec guidons et jantes”. “PIVO…” follows at the right in heavy capitals trailed by three small triangles. The center is a curved black band shaped like a half cylinder, with its upper edges turned up at the left and right like the arms of a handlebar; white block capitals “GUIDON” and “ET JANTES” run along the band and curve with it, and the very large white letters “PIVO” fill its lower part. A small round emblem reading “PIVO” inside a wreath of leaves sits between “GUIDON” and “ET JANTES”. Below the band “ÉTS ALLES” is set in heavy angular capitals at the left center, and the address and telephone line sit at the lower right in light sans-serif type. No signature or agency mark appears.]

[This advertisement shares page 66 of L’Officiel du cycle with advertisements for Sova, Cholain and Éclair, each held here as its own record, and one for AC.]