Pivo 1954 Advertisement — Pivo Handlebars and Rims

— Page 1 —
Roulez tranquille…
Par monts et par vaux
Avec guidons et jantes
PIVO…

GUIDON ET JANTES
[illisible]
PIVO
PIVO

Ets ALLES
21, rue des Fédérés
MONTREUIL (S.)
— Avron : 20-09 —

[A ruled advertisement in black and white. Four lines of bold italic sans serif open the panel, the last, “PIVO…”, in spaced heavy capitals. The middle is taken by a broad curved band drawn like a dropped handlebar or a rim seen in perspective, black with its ends turned up; “GUIDON ET JANTES” and a very large “PIVO” are reversed out of it in pale fat sans serif capitals that follow the curve. Between “GUIDON” and “ET JANTES” sits a small pale head-badge with leafy wings, lettered “PIVO” under a tiny line too small to read. “Ets ALLES” stands below in large spaced roman capitals, with the Montreuil address and telephone set in a light sans serif at the lower right. No signature appears.]

[This advertisement shares page 108 of L’Officiel du cycle with an advertisement for LAM, held here as its own record, and one for Rod 88 goggles.]