Pivo 1953 Advertisement — Handlebars and Rims to Ride in Peace

— Page 1 —
Roulez tranquille…
Par monts et par vaux
Avec guidons et jantes
PIVO…

GUIDON ET JANTES
PIVO

[illisible] PIVO [illisible]

Ets ALLES
21, rue des Fédérés
MONTREUIL (S.)
Avron : 20-09

[A ruled advertisement in black and white, framed by a single thin rule. Three lines of bold italic type at the upper left give the slogan and “PIVO…” follows in heavy spaced capitals at the right. The center is a wide curved band, solid dark with its two ends turned up like the sides of a trough, on which “GUIDON ET JANTES” is reversed out in white capitals that rise at both ends and “PIVO” in very large white capitals that curve with the band along the bottom. A small round badge reading “PIVO” with leaf sprigs on both sides sits at the middle of the upper line; the tiny lettering around it is too small to read. The firm’s name is set in large spaced capitals with a small raised “TS”, followed by the street address, the town and a telephone line between two short rules, in a light roman. There are no other drawings and no signature is visible.]

[This advertisement shares page 116 of L’Officiel du cycle with advertisements for Aimé Ledin, L’Emboutissage Industriel and Dunois, each held here as its own record.]