Pivo November 1951 Advertisement — Pivo Handlebars and Rims

— Page 1 —
Roulez tranquille…
Par monts et par vaux
Avec guidons et jantes
PIVO…

GUIDON ET JANTES
PIVO

ÉTS ALLES

21, rue des Fédérés
MONTREUIL (S.)
— Avron : 20-02 —

[A ruled advertisement in a thin single-line frame. Three lines of bold italic roman and the word “PIVO…” in larger italic capitals stand at the head, at the left. Below, a black curved band in the shape of a handlebar and its upturned ends carries “GUIDON ET JANTES” in reversed capitals that follow its curve, with a small oval badge lettered “PIVO” and flanked by leaves between the two parts, and the name “PIVO” in very large reversed capitals across the lower curve. The firm’s name is in heavy sans-serif capitals beneath, and its address and telephone line sit at the lower right in roman type. No signature or agency mark is visible. Text from the reverse of the leaf shows faintly at the right edge.]

[This advertisement shares page 30 of L’Officiel du cycle with advertisements for Sterling, Chazal-Rouchouse and Préférence, each held here as its own record.]