Picard-Fayolle 1953 Advertisement — The Series G Child’s Bicycle with Training Wheels

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PICARD-FAYOLLE

toujours en tête
dans le vélo enfant et jouet
vous présente cette année sa série G

pneus
gonflables

moyeux-palier
nylon

Catalogue sur demande : 42, rue du Vernay, SAINT-ÉTIENNE – Tél. E² 43-09

[A ruled advertisement printed in red and black on a single page panel. The name “PICARD-FAYOLLE” runs across the head in large widely spaced red roman capitals with wedge serifs. Below it “toujours en tête” and “vous présente cette année sa série G” are set in black bold italic, and “dans le vélo enfant et jouet” between them in widely spaced red lowercase. The center is a rectangular halftone photograph of a small child’s bicycle seen from the front right, with a saddle, a rear rack, a chain guard, a pair of small wheels fixed beside the rear wheel and a handlebar with a bell and a brake lever. Two short labels in black sans-serif type stand on either side of the photograph, two lines at the left and two at the right. A rule closes the panel, and the catalog line with the address and telephone number is set in condensed bold capitals and lowercase beneath it. There is no signature.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with an advertisement for Coprema flywheel magnetos.]