Picard-Fayolle November 1952 Advertisement — A winning hand of playing cards: the bicycle that makes an agent

— Page 1 —
Vous aurez beau jeu

avec …

PICARD-FAYOLLE

La bicyclette
qui classe un agent

42, RUE DU VERNAY – SAINT-ETIENNE – LOIRE

[A ruled advertisement in black and white inside a double border, text and drawing only. Four playing cards are fanned out from the lower center, each showing a numeral 1 and a suit sign in its corners, drawn in fine outline with the suit signs filled with ruled hatching: a heart, a spade, a diamond and a club. A large hatched club sign stands in the middle of the front card. Across the cards a flowing script line reads “Vous aurez beau jeu” and climbs from the lower left to the upper right; to its right the script word “avec …” sits lower. Below the cards the firm’s name “PICARD-FAYOLLE” is set in heavy shaded capitals inside a long pointed lozenge plate with a round hole at each end, like a frame badge. Beneath it two lines of large script, “La bicyclette” and “qui classe un agent”, fill the lower part. A thin rule closes the panel above a single line of spaced capitals giving the street address, town and department. No signature is visible.]

[This advertisement shares page 50 of L’Officiel du cycle with an advertisement for Jeunet, held here as its own record, and one for Guiller.]