Picard-Fayolle September 1953 Advertisement — Children’s and toy bicycles, series G with training wheels, nylon hubs and pneumatic tires

— Page 1 —
PICARD-FAYOLLE

toujours en tête
dans le vélo enfant et jouet
vous présente cette année sa série G

pneus
gonflables

moyeux-palier
nylon

Catalogue sur demande : 42, rue du Vernay, SAINT-ÉTIENNE – Tél. E² 43-09

[A horizontal advertisement inside a thin ruled border, printed in black and one blue ink on a plain ground. The firm’s name “PICARD-FAYOLLE” spans the head in large, widely spaced blue capitals with flared strokes. Beneath it the lines “toujours en tête” and “vous présente cette année sa série G” are in black italic, and “dans le vélo enfant et jouet” between them is in larger blue lowercase. A square halftone photograph at the center shows a child’s bicycle three-quarter view, facing right, with a padded saddle, upturned handlebars with grips, a bell on the right grip, two hand brake levers with cables, mudguards on both wheels, a rear carrier, a chain guard and a small training wheel at the rear, standing against a softly painted, blurred outdoor background of trees and a fence. To the left of the photograph the words “pneus gonflables” and to the right “moyeux-palier nylon” are set in black sans-serif lowercase on two lines each. A thin rule runs under the picture, and below it the catalog line with the address and telephone number is set in bold condensed black capitals and lowercase. No signature or agency mark appears.]

[This advertisement shares page 22 of L’Officiel du cycle with an advertisement for Guiller, held here as its own record.]