Les vélos-jouets Picard-Fayolle — L’Officiel du cycle, 19 September 1953, Children’s and Toy Bicycles, Series G

From L’Officiel du cycle, du motocycle et du camping, 19 September 1953, N° 39, the paper’s Salon number du Cycle at the Porte de Versailles, page 122: ‘Les vélos-jouets Picard-Fayolle’: children’s bicycles and toy bicycles, series G with balloon tires and nylon bearing hubs, Lyotard pedals, stabilizers. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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Les vélos-jouets PICARD-FAYOLLE

[Ebykr summary; the article’s text is not reproduced. The notice says that the Maison Picard-Fayolle, of Saint-Étienne, well known for its cycles and hunting arms, has won a first-rank place for its “enfant” and “jouet” (child and toy) bicycles, which the text puts in guillemets as « enfant et » « jouet ». This year it presents its series G, with pneumatic tires and nylon bearing hubs (moyeux-palier nylon). The nylon feature, applied to a machine whose shape suits boys and girls alike, is said to give a smoothness comparable to a ball-bearing movement and to remove the need for greasing, since young users are seldom inclined to maintenance. The rear of the frame is well braced with spacers (entretoisé). The stays are tapered, with one-piece dropouts (pattes monopièces), mounted on a steel fork crown. The cranks are very elegant, of pressed steel, nickel plated, and fixed on the axle by a strong nut and fan washers that prevent loosening. The notice then lists the other characteristics: Lyotard pedals, with ball bearings; nickel-plated steel rims; stainless spokes with brass nuts; hollow rubber tires of 19 × 35; an adjustable nickel-plated handlebar with a curved stem; a natural leather saddle; a polished duralumin mudguard; a luggage carrier enameled in the color of the frame, fixed to the dropouts by barrel fittings and locked with a Simmonds self-locking nut (indéréglable). The enamels are of the transparent type in green and red. Finally the stabilizers, of a new model, are said to give the bicycle a truly pleasing look, worthy of a place with every dealer (Vélociste) who wants to win this nursery of future adult riders, the children’s clientele.]

[Text only, in a single justified column of roman type, with the firm’s name in small capitals and the words Lyotard and Simmonds in italic. The heading “Les vélos-jouets PICARD-FAYOLLE” stands at the upper right in a heavy bold sans-serif. The crop holds nine short paragraphs of running text and no drawing, photograph or signature. A small star ornament stands at the top edge above the heading. A few letters at the right margin are faint or clipped.]