Picard-Fayolle May 1953 Advertisement — A winning hand with Picard-Fayolle, the bicycle that makes an agent, with four aces fanned out

— Page 1 —
Vous aurez beau jeu

avec…

PICARD-FAYOLLE

La bicyclette
qui classe un agent

42, RUE DU VERNAY – SAINT-ETIENNE – LOIRE

[A ruled advertisement in black and white, framed by a thin single rule. Four playing cards are drawn in fine line engraving and fanned out from the lower center toward the upper corners, each showing the number 1 with a suit mark in its corner: a heart, a spade, a diamond and a club, the suits shaded with horizontal hatching. A large hatched club symbol stands in the open space to the right of the fan. The headline “Vous aurez beau jeu” is set in a slanting cursive script that rises across the cards from the lower left to the upper right, with “avec …” in the same script at the middle right. Below it the maker’s name “PICARD-FAYOLLE” is set in heavy black roman capitals inside a long pointed lozenge-shaped plate with a double outline and a small ring at each end, in the manner of a head badge. Under the plate “La bicyclette qui classe un agent” is set in two lines of looped cursive script. A thin rule at the foot carries the address in spaced roman capitals. No signature or agency mark is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 66 of L’Officiel du cycle with advertisements for Répar-Witt, Sider and Durex, each held here as its own record.]