Picard-Fayolle May 1952 Advertisement — A winning hand with Picard-Fayolle, the bicycle that makes an agent, with four aces fanned out

— Page 1 —
Vous aurez beau jeu
avec …

PICARD-FAYOLLE

La bicyclette
qui classe un agent

42, RUE DU VERNAY – SAINT-ETIENNE – LOIRE

[A ruled advertisement in black and white, framed by a thin rule, drawn in fine line with no halftone. Four playing cards are fanned out across the upper part of the panel, each an ace marked with a “1” and a suit sign in its corner: a heart, a spade, a diamond and a club, the last card in front and carrying a large striped club in its middle. The headline “Vous aurez beau jeu” is written in a flowing monoline script that climbs diagonally across the cards from lower left to upper right, and “avec …” follows below it at the right. Thin rays rise from the maker’s name toward the cards. The name “PICARD-FAYOLLE” is set in heavy outlined capitals inside a long pointed lozenge cartouche with a double border and a small circle at each end. Below, “La bicyclette qui classe un agent” is written in the same large monoline script over two lines. A ruled band at the foot carries the street address in thin spaced capitals. No artist’s signature is visible; a gray smudge sits at the lower left corner of the address band.]

[This advertisement shares page 52 of L’Officiel du cycle with advertisements for Idéale, Nervar and Reiduor, each held here as its own record.]