Persib-Lux 1953 Advertisement — Cranks and Chainwheels

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FORGES ET ATELIERS
DU PLAT DE GIER

PERRISSEL & Cie.

S.A.R.L. au Capital de 40.000.000 de Francs
à L’HORME (Loire)
TÉL. N° 7

DÉPARTEMENT : PIÈCES DÉTACHÉES POUR CYCLES

MARQUE
PERSIB-LUX

MANIVELLES
PLATEAUX DE PÉDALIERS
BREVETÉS S. G. D. G.

FABRICATION DE QUALITÉ
Présentation irréprochable
SÉCURITÉ TOTALE avec la marque PERSIB-LUX
et aux meilleurs prix

Echantillon sur demande

[A boxed advertisement printed in black with a blue second color, enclosed in a heavy rule at the left and foot. The head carries the firm’s name in two lines of black slab-serif capitals, then PERRISSEL & Cie. in very large blue slab-serif capitals, followed by the company’s legal form and capital, the town in black bold capitals, the telephone line and a blue line of bold capitals naming the cycle-parts department. Beneath, the word MARQUE stands above the trade name PERSIB-LUX in blue capitals inside a blue oval. Two halftone drawings of chainsets stand side by side in the middle: at the left a crank arm with a ring pierced by three large rounded openings, and at the right a crank arm with a five-armed ring of angular webs, both drawn as seen straight on with finely toothed rims. Below the drawings the product list is set in light sans-serif capitals, then quality lines in black and blue italic, with the brand name repeated in heavy capitals at the right and the sample offer at the foot. No signature is visible.]

[This advertisement shares page 64 of L’Officiel du cycle with advertisements for Cukier and Nervar, each held here as its own record.]