Persib-Lux 1952 Advertisement — Persib-Lux bottom-bracket chainrings in special steel with perfect chrome plating, four chainrings drawn, for wholesalers and builders

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Une fabrication
de qualité !

ÉLÉGANCE – PRÉCISION – RÉSISTANCE
Acier spécial – Chromage parfait

LES PLATEAUX
DE PÉDALIERS
PERSIB-LUX

Une Création des
FORGES & ATELIERS
DU
PLAT DE GIER

PERRISSEL & Cie, L’Horme (L.) Tél. : 7
Dépôt à Paris : 17, R. Lambert
Vente exclusive aux Grossistes et Constructeurs
PRIX SPÉCIAUX PAR QUANTITÉS
Échantillon sur demande

Pub. : S.O.S.P.

[A ruled advertisement in black and white, framed by a double-line border that rises to a point at the top and returns to a point at the bottom, so the panel has a gabled, shield-like outline. Four line-engraved chainrings are drawn in the corners, each shown face-on with a toothed rim: two at the top, with five-armed star-shaped spiders, and two at the bottom, with three-armed open spiders, the lower pair cut off by the bottom edge of the sheet. A hand-lettered script slogan, “Une fabrication de qualité !”, sits between the two upper rings. Below it two lines in slanted sans-serif give the quality claims. The product name stands in heavy condensed capitals over three lines, “LES PLATEAUX DE PÉDALIERS PERSIB-LUX”, the last word the largest. The maker line “Une Création des” is set in a light rounded sans-serif, followed by “FORGES & ATELIERS” in bold capitals with a small ampersand, a small “DU” and “PLAT DE GIER” in bold capitals. The firm’s name and address follow in a thin roman face, then the Paris depot and the trade notice in smaller lines, with two black dots as separators. A small slanted line near the lower right reads “Pub. : S.O.S.P.” as an agency mark. There is no artist signature.]

[This advertisement shares page 42 of L’Officiel du cycle with advertisements for Sova, Ateliers du Dorlay and Aimé Ledin, each held here as its own record.]