Les manivelles et plateaux de pédaliers Persib-Lux — L’Officiel du cycle, 19 September 1953, Rolled-Edge Chainwheels and Cranks

From L’Officiel du cycle, du motocycle et du camping, 19 September 1953, N° 39, the paper’s Salon number du Cycle at the Porte de Versailles, page 82: les manivelles et plateaux de pédaliers Persib-Lux: chainwheels in special steel with rolled edges, and cranks. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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Les manivelles et plateaux de pédaliers PERSIB-LUX

[Ebykr summary; the article’s text is not reproduced. The notice says that the Forges et Ateliers du Plat-de-Gier, Perrissel et Cie, at L’Horme (Loire), add to the good name of the national cycle industry through happy achievements that the magazine is pleased to present to its readers. The Persib-Lux chainwheels (plateaux de pédaliers) are called a model of their kind, both for their irreproachable finish and for their resistance to every test. Thanks to the power and precision of their plant, the Forges et Ateliers du Plat-de-Gier, who sell exclusively to wholesalers and to constructors, are able to ensure production of real quality, and their director, M. Perrissel, takes particular care over the manufacture. The Persib-Lux chainwheels are of special steel with rolled edges (bords roulés), described as absolutely safe and resistant to any deformation, and their perfect chrome plating makes them a choice accessory. Besides chainwheels, the Forges et Ateliers du Plat-de-Gier also make cranks (special treated steel) of remarkable fineness, at once robust, light and elegant.]

[A text-only editorial notice in one column of a trade magazine. The heading “Les manivelles et plateaux de pédaliers PERSIB-LUX” runs across the full width of the column in bold roman type, with the mark name in capitals. Below it six paragraphs are set in italic type, with the firm’s surname Perrissel in small capitals and the mark Persib-Lux in upright roman. There is no drawing, no photograph, no signature, no end mark and no address block beyond the town named in the text.]