Persib-Lux September 1953 Advertisement — Patented Persib-Lux cranks and chainwheels, spare parts for cycles, printed sideways

— Page 1 —
FORGES ET ATELIERS
DU PLAT DE GIER

PERRISSEL & Cie.

S.A.R.L. au Capital de 40.000.000 de Francs
à L’HORME (Loire)
TÉL. N° 7

DÉPARTEMENT : PIÈCES DÉTACHÉES POUR CYCLES

MARQUE

PERSIB-LUX

MANIVELLES
PLATEAUX DE PÉDALIERS
BREVETÉS S. G. D. G.

FABRICATION DE QUALITÉ
Présentation irréprochable
SÉCURITÉ TOTALE avec la marque PERSIB-LUX
et aux meilleurs prix

Echantillon sur demande

[A ruled full-panel advertisement printed in black and red on plain paper, set upright inside a thin black rule. The head reads “FORGES ET ATELIERS DU PLAT DE GIER” in wide-spaced black slab-serif capitals, with the firm name “PERRISSEL & Cie.” below it in very large red roman capitals, the “Cie” raised as a superior. Under that, in small spaced type, comes the capital line, then “à L’HORME (Loire)” in bold black with the telephone line below, and a red bold-capital line naming the spare-parts department for cycles. “MARQUE” in spaced black capitals sits above the brand name “PERSIB-LUX”, which is drawn in red outline lettering inside a red oval. Two crank-and-chainring sets are drawn in fine halftone from photographs, one at the lower left and one at the lower right, each showing a single crank arm fixed to a toothed chainring. The left chainring has three broad curved cutouts with small round holes around the hub; the right one has a star-shaped web of thin spokes between hub and rim. Below the drawings, “MANIVELLES” and “PLATEAUX DE PÉDALIERS” stand in large black sans-serif capitals, with “BREVETÉS S. G. D. G.” in smaller capitals under them, a short rule, and then the closing slogan lines in a mix of black capitals and red italic. The last line, “Echantillon sur demande”, is set in black sans-serif at the lower right. No artist signature or agency mark is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 42 of L’Officiel du cycle with an advertisement for Nervar, held here as its own record, and one for Y. Cukier.]