Oryap 1950 Advertisement — The Combined Rear Light and Reflector

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Le Catadioptre
est déjà vieux jeu !

Demandez à
votre grossiste :

FEU ROUGE AR. et
CATADIOPTRE combinés
MODÈLES DÉPOSÉS

“ORYAP” 83, Avue Aristide Briand
PAVILLONS s/s BOIS (Seine)

Sur
Garde-
Boue

Sur
hauban
AR.

[A wide, shallow advertisement in a single-rule frame. At the left a drawing shows the combined rear lamp and reflector mounted on a mudguard: a lamp body with a faceted dome lens above a round reflector with a grid of square facets, captioned “Sur Garde-Boue”. At the right a second drawing shows the version clamped to a rear stay, a domed lamp on a split clamp with a screw and the same round reflector below, captioned “Sur hauban AR.”. Between them the slogan is hand-lettered in a slanting script with an exclamation mark drawn as a long wedge, followed by an italic sans-serif line, the product name in bold sans-serif capitals with “et” and “combinés” in a light italic, and “MODÈLES DÉPOSÉS” in spaced italic capitals. The brand “ORYAP” is set in heavy capitals between quotation marks at the foot, beside the address. No signature or agency mark seen.]

[This advertisement shares page 40 of L’Officiel du cycle with advertisements for Lightrace and Lelege, Ruhier, the Éclair cable clamp, Girard, Yellorex, Mazoyer, Verrerie Stéphanoise and A.C.O., each held here as its own record, and others for Hungaria shoes and balls, Le Briochin soap, Hirondelle Vaseline and greases, A.D.M. valve guides, Claverie-Sport cycling shoes and Peugeot vélomoteur and motorcycle parts from Éts Gilbert Cuenin, and the magazine’s notice for commercial printing.]