Metalloplan 1951 Advertisement — The R.A.R. Adjustable Annular Bearings, Cycles and Frames

— Page 1 —
CYCLES « METALLOPLAN »

Coupe de nos Roulements R. A. R.

Maison fondée en 1901
Créateur des “Roulements
ANNULAIRES REGLABLES”
à 2 rangées de billes
UNIVERSELLEMENT CONNUS

BICYCLETTES : Homme – Dame
Course – Grand Tourisme

CADRES A ROULEMENTS ANNULAIRES RÉGLABLES
Éts METALLOPLAN, 13, rue Thiollière, SAINT-ÉTIENNE

[A ruled advertisement in a double-ruled frame. The name “CYCLES « METALLOPLAN »” spans the top in heavy capitals. At the left, in a ruled box, a fine line engraving shows a rear hub in cutaway with two rows of balls on the left bearing, and below it the loose parts of a bearing set with a ball cage and a threaded cone, under the caption “Coupe de nos Roulements R. A. R.” At the right the claims are set in condensed capitals and lowercase, with the product line in bold slab type; a closing line in tall condensed capitals and the firm name and address in bold sans serif run across the foot. There is no artist signature.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for La Perle and Choillot, each held here as its own record, and one for Bonnefoy cream separators.]