Metalloplan June 1951 Advertisement — Adjustable Annular Bearings, Hubs and Bottom Brackets and the Frames That Carry Them

— Page 1 —
CYCLES « METALLOPLAN »

Coupe de nos Roulements R. A. R.

Maison fondée en 1901
Créateur des « Roulements
ANNULAIRES RÉGLABLES »
à 2 rangées de billes
UNIVERSELLEMENT CONNUS

BICYCLETTES : Homme – Dame
Course – Grand Tourisme

CADRES A ROULEMENTS ANNULAIRES RÉGLABLES
Éts METALLOPLAN, 13, rue Thiollière, SAINT-ÉTIENNE

[A ruled landscape advertisement in black and white inside a double frame. “CYCLES” and the name “METALLOPLAN” in heavy condensed capitals stand across the head. At the left a ruled box holds two detailed engravings of a hub: the upper one is a cutaway of a hub shell showing two rows of balls on a threaded axle with nuts at both ends, the lower one shows the axle with its ball cage and a separate threaded cone, with a caption beneath reading “Coupe de nos Roulements R. A. R.” At the right, lines of heavy condensed capitals and bold type state the firm’s founding and claims, and two heavy lines of capitals and the firm’s name and street address run along the foot. No signature or monogram is visible.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Birdo, JB, Cadres Gloria and La Perle, each held here as its own record, and others for a bookkeeping booklet, the Dupont motorized invalid carriage and work-record forms.]