Metalloplan June 1951 Advertisement — Cycles Metalloplan, a house founded in 1901 and creator of the adjustable ring bearings (R.A.R.), with a cutaway hub drawn

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CYCLES ” METALLOPLAN ”

Maison fondée en 1901
Créateur des “Roulements
ANNULAIRES RÉGLABLES ”
à 2 rangées de billes
UNIVERSELLEMENT CONNUS

BICYCLETTES : Homme – Dame
Course – Grand Tourisme

Coupe de nos Roulements R. A. R.

CADRES A ROULEMENTS ANNULAIRES RÉGLABLES
Éts METALLOPLAN, 13, rue Thiollière, SAINT-ÉTIENNE

[A ruled advertisement in a double-line frame. The name “CYCLES ” METALLOPLAN “” stands across the top in heavy black capitals. At the left, in a ruled box, an engraved drawing with fine shading shows a rear hub cut away to reveal two rows of ball bearings inside its shell, and below it a separate axle with a ring of balls and its cup, drawn apart; a caption under the box reads “Coupe de nos Roulements R. A. R.”. At the right the claims are set in bold condensed type of several sizes, with a short rule between the first group and the list of bicycle types. A line in large condensed capitals runs across the foot above the maker’s name, street address and town in bold and roman type. No artist’s signature is visible.]

[This advertisement shares page 23 of L’Officiel du cycle with an advertisement for Choillot, held here as its own record, and others for Étabts Blanda and Cromeclair-Pistolux.]