Maphal 1954 Advertisement — Saddlebags, Aprons, Cuffs and Tool Bags for Cycles, Cyclomoteurs and Motorcycles

— Page 1 —
Manufacture de BISSACS, SACOCHES
toiles et cuirs, TABLIERS et MANCHONS
SACOCHES OUTILLAGE, etc…
pour CYCLES, CYCLOMOTEURS, MOTOS
MEMBRE DU SYNDICAT DES FABRICANTS D’ÉQUIPEMENTS
ET DE PIÈCES POUR CYCLES, MOTOCYCLES ET AUTOMOBILES

“MAPHAL”
Une Marque…
de la Qualité…
des Prix …
Une fabrication
irréprochable !…

VENTE EXCLUSIVE AUX GROSSISTES

Etts HENRY et Cie
Usines et Bureaux :
RUE CHARLES-GONTHIER
BERGERAC (Dordogne)
TÉLÉPHONE : 526

DÉPOT A PARIS
26, Rue La Condamine
PARIS (17)
Téléph. : Batignolles 74-97

La plus importante PRODUCTION FRANÇAISE de Bissacs,
Sacoches, Tabliers et Manchons pour Cycles,
Cyclomoteurs et Motos.

[A full panel advertisement printed in reverse, light lettering on a dark ground, with no outer rule. The upper third is a block of centered lines in bold geometric sans-serif capitals and lowercase, the key words (bissacs, sacoches, tabliers, manchons, cycles, cyclomoteurs, motos) set larger than the rest, with the trade-association line in smaller capitals below. In the middle, two light rectangular panels each hold a stippled line engraving of a rectangular luggage bag with a deep flap, a leather strap and buckles; the bag at the left has a carrying loop on top and two buckled straps, and the one at the right has an outer pocket with its own strap and buckle on the front. Between them in the dark center column the brand name “MAPHAL” is set in condensed capitals in quotation marks, with four short slogans in italic and bold lines below. Beneath the pictures a line of wide-spaced capitals states the wholesale-only sale. The foot is in two columns, the firm’s name and works address on the left in italic and sans-serif lines and the Paris depot address with its telephone number on the right, with a closing statement across the full width. A vertical crack or fold line runs down the whole sheet from top to bottom and crosses some letters. No artist signature is visible and no text from the reverse of the leaf shows through.]

[This advertisement shares page 198 of L’Officiel du cycle with advertisements for Velox vulcanizing solution and the Hungaria racing shoe.]