Maphal May 1952 Advertisement — Maphal saddlebags for bicycle and motorcycle and tool bags, wholesale only, in type only

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Manufacture de
Bissacs

pour
VÉLO
et
MOTO

Modèles
Déposés

SACOCHES
D’OUTILLAGE

MAPHAL
MARQUE DÉPOSÉE

Vente exclusive aux Grossistes

PUB S.O.S.P

Ets HENRY & Cie
RUE
Ch. GONTHIER
BERGERAC (Dordogne) Tél. : 526

[A ruled advertisement in black and white, taller than it is wide, in a thin black border, with a solid dark band along the foot. “Manufacture de” is set in a flowing brush script and “Bissacs” below it in very large black display lettering with swelling, wavy strokes, running across the top. At the left “pour” in script, “VÉLO” and “MOTO” in bold capitals with a small “et” between them stand over a drawing. The central drawing is a halftone-screened picture of a large pair of saddlebags with a flap lid, four eyelets on the flap, two straps with buckles and a small buckled pocket on the front, and a second bag behind it; at the lower left a smaller flat tool bag with a single buckled strap lies in front. At the right “Modèles Déposés” is set in a condensed face over a short rule. Below the bags “SACOCHES D’OUTILLAGE” is set at the left and “MAPHAL” in large slanted capitals over a rule and “MARQUE DÉPOSÉE” at the right, with a small downward-pointing triangle beneath. A line in italic script, “Vente exclusive aux Grossistes”, crosses the panel. Printed vertically in tiny letters along the right edge is the mark “PUB S.O.S.P”, an agency or advertising-house mark and not an artist. In the dark band at the foot the firm name “Ets HENRY & Cie”, with the raised abbreviation letters underlined, stands in light condensed capitals beside the street name, and the town, department and telephone number run along the last line. No artist signature shows.]

[This advertisement shares page 68 of L’Officiel du cycle with advertisements for IEP, Christophe, JB and La Perle, each held here as its own record, and others for M.C.B., Comptoir de Petits Fabricants, Station-Service 83, R. Desreumaux, 122 rue Marcadet, Cuir S.I.C. and C.M.D.C..]